Fractional Chief Marketing Officer

Ready to Discover Your Secret Advantage

Are your products and services hitting the right notes with your market?

Has your market shifted? Are you exploring pivoting your business to match the new reality? Is your actual marketing communications strategy not matching your target market anymore? Are you losing leads? Are your KPIs or OKRs supporting your business goals?

A well-orchestrated online and offline presence performs like a symphony. Every component is finely tuned to reflect your messaging. Brand touch-points resonate in an authentic, consistent voice. Campaigns execute perfectly with measurable results. And your business grows because your ideal clients search for and identify you as their perfect solution.

The world has changed. Your marketing efforts need to include deep empathy, in-depth research and targeted appreciative efforts to attract your audience and achieve results in this new economy.

How can you thrive in this new normal?

By letting Maestra act as your Fractional Chief Marketing Officer to support your business in all of your marketing and branding efforts.

WHY MAESTRAA strong, authentic marketing footprint showcases your uniqueness


Gain Clarity On Your Next Steps


We help you answer the right questions and reduce your confusion by defining a clear action plan that serves as the foundation for your marketing projects.


Focus On Your Business Growth


We take care of all your marketing needs: strategy set up, project delivery, and contract negotiation to secure your highest return on investment.


Work Smartly and Efficiently


We work on-site or remotely. We collaborate with your resources and/or supply our own talent. We scale to any business need, budget, and timeline.

END-TO-END MARKETING SERVICESCarefully crafted to fit any business size and budget

Done-With-You Services

Private consultation sessions to help you make sound marketing decisions and support you in executing key projects with your teams to meet your OKRs or KPIs.

Done-For-You Services

Floating marketing and communications department that integrates seamlessly within your company and helps you drive consistent, profitable business without any restructuration hassle.

Projects à la Carte

Specific, attainable, measurable projects masterminded just for you, on time and on budget: a new website, brand refresh, trade show promotion, strategic campaign or product launch.



with a strong marketing foundation that ampliflies your presence


PACKAGESChoice is a beautiful thing

Done-With-You PlanIdeal for confused small business or startup owners

3 to 9months

Marketing assessment

Action plan with defined priorities

5 to 12 sessions

Implementation support

Advisory Member


Done-For-You PlanIdeal for overwhelmed SMBs & StartUps ready for the next growth level

6 to 12 months

Marketing assessment

Strategic plan with timeline and budget

12 to 24 sessions

Implementation of 2 to 3 key projects

Monthly report

Internal marketing process


Invoice terms available


À La Carte PlanIdeal for companies in need of specific skill sets for timely projects

By project deliverables

Discovery session

Project plan with budget, resources and timeline

Sub-contractors negotiations

Project management

Project report


YOU ARE IN GOOD COMPANYWe help people like...

Bill Collins
COO & Co-Owner
Quester Tangent
“Asmaa had a significant impact on QT and our customers. Her energy, organization, and creative spark has transformed the company, our image in the market, and helped us open new doors.”

JoAnn Kevala
Former Marketing Director
“I recommend Maestra to any company who wants to keep pace with their audience with high-quality, targeted, lucrative, and budget-efficient marketing programs.”

Dan Casetta
Regional Director
Vector Marketing & Cutco CutleryIf you ever have a chance to work or learn from Asmâa, run towards the opportunity because there’s a big line of people ready to take your spot. She always delivers the best value.”

PORTFOLIOHere is a brief showcase of our work!

OUR PROCESSto bring your vision to life

We start with a branding and marketing audit to review your efforts to date and identify any gaps or misalignment. The goal is to establish a realistic picture and determine approach and resources.

We help you drive revenue by building a lead generation engine that includes internal processes, sales and marketing alignment, targeted campaigns, content creation, email, and marketing automation.

Following research and interviews, we develop a focused marketing strategy with a clear action plan, measurable goals, and detailed budget allocation for the next month, quarter, 6-months or year.

Once the foundation is set, this engagement focuses on growing your lead opportunities, analyzing and optimizing your ongoing campaigns and tweaking programs to maximize efficiency and revenue growth.

We work closely with your resources or outsource the perfect team to execute your marketing strategy and implement customized projects that resonate with your brand, customers, and prospects.

We finally provide you with customized training to grow your internal talent, support you in hiring marketing staff, and leave you with a clear process to continually gain value from your investment.

WHO IS YOUR FUTURE CMOA little bit about me...

Asmaa Methqal
Asmaa I. Methqal
Founder | Fractional Chief Marketing Officer

I have an ongoing passion for all things marketing and communications. I love rolling up my sleeves and diving into a company’s marketing programs, assessing and analyzing what they have, and developing an actionable strategy that brings results they can see and measure.


I have been told I am a straight talker with boundless energy and a strong determination for meeting goals. My recipe is simple: my success is derived from the success of my clients. For me, there is nothing more exciting than creating a harmonized digital marketing and communications strategy that is authentic and innovative.


My professional background is a dynamic blend of marketing, branding, technology, communications, sales, and technical expertise from both the agency side and the client-side. With more than 22 years of executive-level, bilingual experience working for large industries, I provide companies and multi-disciplinary teams with powerful insights on how to build flexible business processes, strong brands, compelling messaging, and successful marketing and communications initiatives while achieving the highest return on investment.


In a fast-paced marketing world, I am always looking for ways to improve online strategies and procedures for my clients. Connect with me and let me show you how beautiful a harmonized marketing and communications strategy can be — and even sound!

BEYOND MAESTRA...Ongoing Involvements

Associate Faculty

As part of the School of Business at Royal Roads University, I teach Entrepreneurial Marketing and Design Thinking to the BCom program in Entrepreneurial Management.

Entrepreneur In Residence

I support clients of the Coast Capital Savings Innovation Centre at UVIC to think more entrepreneurially about their venture and provide coaching and mentoring as needed.

BOOK AN APPOINTMENTLet's connect and get to know each other